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Introduction: The Rise of AI-Driven Fame The influencer landscape has changed forever. Once dominated by human personalities, social media platforms are now seeing a massive rise in AI influencers — digital avatars powered by artificial intelligence, 3D modeling, and advanced storytelling engines. From fashion runways to gaming livestreams, these virtual creators are building loyal fan bases, signing brand deals, and reshaping how we think about authenticity in the digital age. If you read our recent article on Rise of AI Influencers — Real Impact, Virtual Faces you already know how big this movement is becoming. But today, let’s dive deeper: Who are the top AI influencers in 2025 you should be following — and why are they so popular? 1. Lil Miquela (@lilmiquela) Followers (2025): 3M+ on Instagram, 2.1M on TikTok Niche: Fashion, Lifestyle, Social Activism Lil Miquela, created by Brud (now acquired by Dapper Labs), is considered the OG AI influencer . With her signatu...

Introdu ction AI influencers—digital personas like Tinsley , Mia Zelu , and Aitana López —are reshaping influencer marketing. Created with AI tools, these virtual stars offer brands scalable, brand-safe alternatives to human influencers, but they also carry unique ethical concerns and opportunities for real creators. What Are AI Influencers? AI influencers, or virtual influencers, are computer-generated personas powered by AI, CGI, and motion capture. They interact with audiences as convincingly as human influencers. They offer brands 24/7 availability , brand consistency , and cost-effective campaigns —but authenticity and emotional depth remain challenges. ( Influencity , Research Communities by Springer Nature ) Why They're Gaining Traction AI influencers can be created and managed in minutes, as seen in the case of Tinsley , a 100% virtual persona that gained followers rapidly. ( Financial Times ) Platforms like Meta and Synthesia offer tools to build AI avatars fr...