Introduction In mid-2025, Google announced a significant change to its AdSense brand safety controls: the “Significant Skin Exposure” sensitive category will be deprecated from blocking controls. ( Google Help ) For many publishers, this category has been a go-to way to prevent ads showing bare or semi-nude skin from appearing on their sites. Now, with the deprecation, creators must adapt quickly to maintain brand safety while minimizing negative impact on revenue. In this post, I’ll explain what’s changing, why Google is doing it, the timeline, what you should do (step-by-step), best practices, potential revenue and brand safety impacts, and industry context + 20 frequently asked questions. What Is the “Significant Skin Exposure” Category? Before diving into the change, let’s clarify what “Significant Skin Exposure” means in AdSense’s blocking controls: It is a sensitive ad category that Google classifies for ads where “any part of the adult human body from the sternum to the...